Carcook auto service is an active business in the field of car services. The logo and visual identity design was part of the branding project for it including diffrent phases, like naming and brand strategy design.
The brand logo was inspired from brand's Two major aproaches: " good services for all" and "standardization of Service". According to mentioned aproches the logo requared to be as intelligible as possible for public therefor "ک letter" wich is the first letter of persian name of brand and a broken car icon were taken to design the logo.
All the key concepts which was taken out of brand strategy were applied to design a visual identity aligning with brand's values and personality. In addition the forms and angles taken from logo has been developed to make a constant image of brand between its audiences.
CARKOOK AUTO SERVICE
Project: Logo & Visual Identity Design
Icons
Pattern
