ELGADOD
INSTANT COFFEE
Designing the visual identity and packaging concept of Elgado products has been part of a branding project that was carried out based on the results of market research, the strategy and identity developed for this brand. Considering the emphasis on concepts and words such as motivation, originality, relaxation and immersion in a pleasurable activity (Flow) in the identity strategy of this brand, Elgado encourages the audience to persistently fulfill their dreams and goals. Therefore, in the design packaging, the concept of nature was taken into consideration. On the one hand, nature refers to the origin of the product, that is, "coffee", and on the other hand, it is the original bed that people, from those who seek peace and concentration to those who seek adventure, go to The concept of this design shows that original nature has always encouraged people to achieve success and face their fears throughout human life, like Elgado, who has a motivating nature to improve every day.