In line with the strategy and personality designed by Life Star, purple color was chosen as the main color of the brand to evoke the magical feeling of the night sky. In designing the packaging of Life Star beverage cans, the personality of this brand, which is based on the concept of "changeability", was used, so increasing energy in life and eliminating drowsiness was considered. Also, in its packaging, this brand refers to the change of the two concepts of the current human condition and the human horoscope in the future. The combination of stars and constellation symbols and the purple glow and dawn promote these two concepts. Based on this, a plan of the night sky in the mountains and constellations was illustrated.
LIFE STAR ENERGY DRINK
Project: Visual Identity Design
Consultant and strategist: Dr. Farzad Moghaddam
Brand Manager: Mehdi Razpour
Project Manager: Mojtaba Kheradyar
Art Director: Mojtaba Hassanpour
Logo Design: Faezeh Norouzi
Visual Identity Design: Marjan Heydari
Packaging: Design Studio Team
