Makenzi is an active brand in the field of food products that sought to provide a quality brand in canned goods to the market.
Based on Mackenzie's developed strategy, it was necessary to convey the simplicity of consumption and the speed of preparation of the product to the audience.
​​​​​​​The simple and structured design, by placing the logo on top of the packages and placing a photo of the prepared food in the frame, gives the audience the feeling that this product is prepared simply and quickly and conveys the brand's message to the customer.
Developing the structure of the logo, Persian and Latin logotypes, and the structure of the packaging of various products were among the most important phases of Mackenzie's visual identity design guidelines, because the visual integrity of the brand is largely maintained by adhering to these structures.

MAKENZI FOOD PRODUCTS

Project: Package & Visual Identity Design

Done at THE Branding Agency / 2021

Consultant and strategist: Dr. Farzad Moghaddam
Art Director: Mojtaba Hassanpour
Package & Visual Identity Design: Marjan Heydari
Visual Guideline: Marjan Heydari