In designing the visual identity of the top brand, the forms in Persian type were introduced and expanded as fixed elements in the overall image communication of the brand. In developing the structure of product packaging, the first challenge is the crowding of sales shelves in large stores, for this reason, in the process of redesigning top brand packaging, an effort was made to solve this problem, while maintaining the overall composition and structure of the packaging, by proposing color corrections to make it better visible. The logo and increasing the readability of the writings will help.
BARTAR FOOD PRODUCTS
Project: Package & Visual Identity Design
Consultant and strategist: Dr. Farzad Moghaddam
Project Manager: Mojtaba Kheradyar
Art Director & Logo Redesign: Mojtaba Hassanpour
Package & Visual Identity Design: Marjan Heydari
Visual Guideline: Marjan Heydari & Faegheh Davami
