At first, to create a simpler communication with the audience, modifications were made to the Smart Pen logo, and for better readability of the brand name, the words "Smart" and "Pen" were separated in both the English and Persian logos. By using the structure of the logo box, a form that evokes it was designed and used in all brand items such as packaging, product stands, exhibition items, digital space design structure, etc. to create unity in the design of brand items. lead to a better understanding of the audience of the various products of this brand.
SMARTPEN
Project: Package & Visual Identity Design
Consultant and strategist: Dr. Farzad Moghaddam
Project Manager: Amirhoseyn Abassian
Art Director: Mojtaba Hassanpour
Package & Visual Identity Design: Marjan Heydari
Visual Guideline: Marjan Heydari & Faegheh Davami
